- About Us
- Our Customers
First Choice Bank, headquartered in Cerritos, California is a community focused financial institution serving diverse consumers and commercial clients and specializing in loans to small businesses, Commercial and Industrial (C&I) loans and commercial real estate loans with a niche in providing finance for the hospitality industry. The bank is a Preferred Small Business Administration (SBA) Lender.
Founded in 2005, First Choice Bank has quickly become a leading provider of financial services that enable our customers to grow, maintain strength, and reach unprecedented levels of success. With a majority of our founders being first generation immigrants, our vision is to provide flexible solutions to Southern California's underserved communities. We surpass our clients' expectations through our efficiency and professionalism and are committed to being "First in Speed, Service, and Solutions."
“As champions of our core values first and foremost we strive to be the most responsive business bank that understands our clients, takes the time to understand their business and strives to get it done quickly, with the right solution and provides excellent service.”
The Bank builds lasting relationships by consistently delivering quality financial services and solutions to our customers. The assurances of “First in Speed, Service and Solutions” embody our customer experience and are the cornerstones of fulfilling our mission to the communities we serve, while demonstrating dignity and respect to our customers and co-workers in everything we do.
We embrace our role as a local community bank with a primary mission to promote economic development by providing financial products and services to people and communities underserved by traditional financial institutions, particularly in low income communities, that are within the bank’s footprint.
- Customer Focused – We individualize the customer experience.
- Innovation – We are creative and curious “If there is a better way, we’ll work to find it and work with our clients to meet their needs.
- Speed, Service and Solutions - We continuously apply our skills and experience to help our clients achieve their goals. If we can help a client, we strive to deliver our services, tailored to their needs, faster than any of our competitors can respond.
- Giving Back - We give back to those less fortunate in time and money, so that the rewards we receive can be shared with the less fortunate members of the communities that we serve.
- Drive – Never be satisfied with good enough. “We welcome challenges with enthusiasm and will go above and beyond to meet your expectations because it’s who we are.”
- Growth – We embrace opportunities to learn and improve, “We invest in ourselves and in one another not to just grow as an organization but also as individuals – our greatest assets are our employees. Through personal development and team mentoring we are prepared as your Bank of Choice to tackle opportunities as they arise.
- Accountability – We think beyond the moment and strive for quality. Our actions imply leadership, trust, respect, integrity, follow-through and commitment.